Card
Size
Where these go: square cards to the Instagram/Facebook feed, story cards to Instagram/Facebook Stories & Reels covers. Post the same listing as a carousel — feed card first, then swipe to the photos.
Caption tip: lead with city + specialty in the first line — “Just listed in Ivins” — then the address, then a call to action to your /home-valuation or booking link.
JUST LISTED
4Beds
3Baths
2,480Sq Ft
Single-level living with red-rock views
Troy Moultrie
Treasured Properties @ Real Broker LLC
(435) 264-1444
treasuredproperties.com
treasuredproperties.com
Size
Headline
Print-shop ready: exports at 300 DPI with 0.125″ bleed on all sides. Tell your printer: coroplast or aluminum, and to convert RGB→CMYK on their end. Standard rider grommets/holes are added by the shop.
The QR is the whole point. It points to your listing page (set the “Listing / Tour URL” field), so a drive-by scan lands on a page you own and captures the lead in Lofty — not a portal that keeps the buyer. This is the modern replacement for the old call-in “Voice” rider.
Local print shop shortlist (St. George): ask any large-format shop for a 6″-tall coroplast rider with pre-drilled holes to match your Real Broker post panel. Order 10–20 blank-QR riders and a few event riders (Open House) at once to cut per-unit cost.
Seconds / photo
Motion
Ready. Estimated length: —
Recording runs in real time — a 45-second video takes ~45 seconds to render. Keep this tab in front while it works.
Add music the safe way: the video exports silent on purpose. Upload to YouTube, then add a track from YouTube Studio → Audio Library (free + cleared). No copyright strikes, no licensing bill.
Title it to rank: front-load keyword + location — e.g. “Ivins UT Home Tour — 4BR Single-Level | Treasured Properties.” First line of the description: business name, city, specialty, then a link back to the listing page.
Lofty strips giant inline images, so the page references hosted URLs. Blank lines become numbered placeholders you find-and-replace.
Live preview
Paste-ready HTML
Where it goes in Lofty: Pages → add a Custom / HTML content block on your listing page → paste. The style block is namespaced (
.tp-lp) so it won't fight Lofty's theme.
Schema note: the JSON-LD is included inline. If Lofty strips
<script> tags from the body, move that block into Lofty's site-wide header/SEO code injection instead — it still counts.
Built to rank & convert: address + city + specialty land in the first 25 words, your RealTrends/CDRE credentials sit in the E-E-A-T author block, and internal links point to /sell, /home-valuation, and the community page.